Miaochuang

Based on AIGC engine的智能内容创作 platform，provides 视频, 图文, 语音all-in-one generate service

video generation image generation writing tools

https://aigc.yizhentv.com/

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In-depth Report

Miaochang (formerly known as One Frame Miaochuan) is an intelligent AIGC content creation platform built by Xinyi Technology. Based on the self-developed Miaochang AIGC engine, it provides one-stop creation services such as text continuation, text-to-speech, text-to-image, and image-to-video conversion. Currently, it has served more than 2 million creators and institutions and is one of the more mature AI video creation tools in China. The core advantage of the platform is that it simplifies the complex multi-modal generation process into one-click operation, lowering the technical threshold for video creation.
Miaochuan is developed and operated by Xinyi (Beijing) Technology Co., Ltd. Xinyi Technology was established in January 2022. The core team comes from the incubation teams of Miaopai and Xiaokaxiu, and has deep accumulation in the video field. The company is positioned as an artificial intelligence-generated video application and technology service provider, and carries out technology research and development layout around video generation, video vertical industry large models, digital people, VR and other directions. In July 2023, Xinyi Technology received a project report from 36 Krypton, introducing its AIGC intelligent engine "Miaochuang" based on multi-model scheduling. The engine supports the completion of multi-modal AIGC content generation task processing through central control processes such as intent analysis, task disassembly, and model selection. This marks the evolution of the product from a single video tool to a platform. Miaochuang was originally named "One Frame Miaozhuang" and was later simplified to "Miaochang". The adjustment of the brand name reflected the change in product positioning - from the video frame concept that emphasized "one frame" to a broader "Miaochang" (second-level creation) experience.
Miaochang provides seven core functional modules, covering the entire process from copywriting creation to video generation. Digital human reporting is the star feature of the platform. Users only need to enter copy, and a marketing video with a real person image can be generated with one click. This function supports 1:1 reproduction of the image, movements, expressions and voices of real people, and also provides services for customizing exclusive digital human images and voice cloning. This function is mainly aimed at corporate brand building and marketing promotion scenarios, helping companies quickly establish their IP image. The image-to-text-to-video function supports automatically converting copywriting, article links, or PPT files into videos. AI will intelligently match visual materials based on text semantics and automatically generate dubbing and subtitles. User-adjustable parameters include copywriting, soundtrack, narration, rough cut, film title, subtitle style, speaking speed, etc. The platform also has access to a huge online material library to facilitate content replacement. This feature greatly lowers the technical threshold for video creation, and even users with no basic knowledge can get started quickly. AI writing provides four preset templates: short video copywriting, marketing copywriting, live broadcasting skills and style copywriting. This function can directly output live broadcast skills, improving the work efficiency of the operation team and anchors. It also supports text continuation and complete copy generation modes to meet the needs of different scenarios. AI painting supports generating illustrations by inputting text keywords. Users can select modifiers, art styles and artist styles to generate high-quality paintings with one click. This feature provides a rich source of visual material for video creation. Text-to-speech provides 56 AI dubbing options, covering mainstream tones. Supports switching between Chinese and English, and the output effect is natural and smooth. The rich dubbing options are an important feature that distinguishes Miaochuang from similar products. PPT to video supports converting local PPT/PPTX files into dynamic videos. PPT notes will be automatically parsed into video scripts, and the matrix video generation will retain the original text and images, and the output will be professional. This feature is particularly suitable for corporate training and business presentation scenarios. AI video is an upgraded function of the platform, adding the ability to generate pictures and videos from pictures. Supports multiple video ratios (16:9, 9:16, 4:3) and flexible duration options. The generation speed is fast, and the content consistency and professionalism are guaranteed. The platform claims to be able to create 100 high-quality original videos every day. The overall workflow of the platform is: automatically recognize text semantics, intelligently storyboard, match materials, and realize automated editing. Users can generate a complete video with just one click, greatly improving creative efficiency.
Miaochang adopts a "free + paid" business model. Basic functions are completely free to use, lowering the trial threshold for users. Paid members unlock more exclusive benefits, including higher quotas, exclusive material library, priority rendering, etc. Since the product targets a massive user base of 2 million creators, the conversion of paying members is the main source of revenue. According to historical activity information, the platform has launched a limited-time promotion of 18.8 yuan, which shows that member pricing is within the normal range of the market. Overall, Miaochang’s pricing strategy is biased toward inclusiveness, which is comparable to the pricing of similar domestic AI video tools.
Judging from user feedback from public channels, user reviews are polarized. In terms of positive reviews, users recognize Miaochang’s feature richness and creative efficiency. The AI toolset catalog page shows 270 likes, indicating that the product has high recognition among visitors. Users said that "copying text to generate videos takes really fast." It is more efficient for self-media creators who need to mass-produce content. The realism and cloning effects of the digital human function have also been well received by some users. Negative feedback mainly focuses on the threshold of use. Some users reported that "it is a very good tool, but I just don't know how to use it." This means that although the product has rich functions, the entry guide for new users is not friendly enough. Some users also commented that it was "a bit interesting, but not much", suggesting that there is still room for improvement in the intelligence of the product. In addition, some users are concerned about whether a VPN is required to use it (indicating that the platform positioning may have cross-border requirements), but the official reply said that it is not required. Taken together, the core advantage of Miaochang is that it has comprehensive functions, covers the entire creation process, and is suitable for professional users with clear creative needs. The main challenge is to reduce the learning cost for novice users and further improve the quality and naturalness of AI generation.
From an industry perspective, Miaochuan represents the development direction of domestic AI video creation tools. Compared with international competitors such as Runway and Pika, Miaochang's advantage is that it provides a Chinese interface, Chinese dubbing and localized material library that is more in line with the habits of Chinese users. Its multi-modal capabilities (full coverage of copywriting, images, audio, and video) are differentiated competitiveness. In 2024, Miaochuan established an entry in Baidu Encyclopedia, showing that the product has gained a certain degree of market awareness. Technology media such as 36Kr and Sohu have reported on Xinyi Technology and Miaochang products, indicating the popularity of the products in the industry. In terms of competitive landscape, there are many competitors in the domestic AI video track, including ByteDance’s Jichuang, Kuaishou’s Keling AI, and video generation tools from major manufacturers. As a veteran player, Miaozhuang still occupies a position by virtue of its first-mover advantage and user base. However, in the face of traffic and subsidy competition from large manufacturers, the survival pressure of small and medium-sized AI tools cannot be ignored.
Miaochang is suitable for the following user groups: self-media creators and MCN organizations who need to mass-produce short video content; corporate marketing departments who need to quickly generate brand promotion videos; e-commerce practitioners who need to produce product display videos; education and training industries who need to produce training course videos. For individual creators, the free version can basically meet daily needs. It is not recommended to use Miaochuan for long-form video production that requires movie-level image quality, or for high-end video projects that require highly customized creativity. For such needs, it is recommended to choose a professional video production team or higher-end AI tools. In terms of usage suggestions, new users are advised to start with the "image to text to video" function, which is the most direct and efficient creative path. After getting familiar with it, try advanced functions such as digital people and AI painting. When creating in batches, pay attention to the copyright compliance of materials and avoid using content with copyright disputes.
Miaochang is a relatively mature AI video creation platform in China. Its core value lies in simplifying the complex video creation process into one-click operations, lowering the technical threshold while maintaining a certain output quality. The platform can cover all aspects, from copywriting creation to video generation, and the scale of 2 million users has also verified the market acceptance. Faced with competition from major manufacturers, Miaochang needs to continue to iterate on AI generation quality and user experience in order to remain competitive. For ordinary creators, Miaochang is an introductory tool worth trying, especially suitable for Chinese short video creation scenarios.

User Reviews

GPUMinerDavi_s

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用了三个月，总体感觉还不错，图文转视频功能真的很方便，复制链接就能自动生成，配音选择也很多，56种够用了。

蝴蝶617

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数字人功能有点东西，输入文案就能生成真人口播视频，效果比我想象中的自然，支持克隆声音更是好评。

GAbau

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说实话，对新手不太友好，功能太多反而不知道从哪个开始，建议官方出一些入门教程。

AMurray_66

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每天可以生成100条视频，批量创作很爽，适合我们这种需要海量内容的MCN机构。

Johnny.Barnes369

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免费版基本够用，但高清素材需要会员，总体性价比可以。

je4djupg6

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PPT转视频功能拯救了我，每次做培训都要手动录制，现在一键生成太方便了。

Jean_Hill_66

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AI作画生成的图片质量一般般，作为视频素材还行，商用不太够格。

琥珀_13

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支持中英文切换这点很实用，给外贸公司做产品展示视频很方便。

易建珍

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素材库很丰富，替换内容也方便，每天都有更新，点赞。

丁然静

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文字转语音的效果越来越自然了，比之前强太多。

淡然746

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不支持VPN一度以为不能用，后来发现国内网络直接就能上，官方回复也很及时。

KLopezK50

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9:16和16:9比例都支持，做短视频和横版视频都OK，适配性好。

WilliamMurphy

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有点意思，但不多。和真正的AI视频工具比还有差距，期待后续更新。

邓昊

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批量生成视频确实快，每天50条不是问题，效率提升明显。

Terry_JimenezK

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从一帧秒创改成秒创，品牌升级了，功能也越来也强大了。

MApar

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新壹科技做的，之前秒拍团队背景，技术积累还是有的。

NormanMiller

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自动字幕功能很好用，识别准确率高，省了很多时间。

PP7O4QM4

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会员价格18.8元，性价比可以，适合个人创作者。

MrAnthonyTremblay_dev

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服务超过200万创作者，市场认可度还是有的，会继续用下去。

Miaochuang

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