Kuaishou Creation

快手launched 的AI创意生产 platform，支撑剪同款, 一键成片等功能

video generation

https://kc.kuaishou.com/

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In-depth Report

Magnetic Chuangli is an AI-driven creative production platform launched by Kuaishou Magnetic Engine at the end of 2024. It is positioned as an intelligent solution in the field of short video marketing. The platform integrates Kuaishou's self-developed multi-modal large model capabilities, including video generation models, language understanding models, and deep learning technology. Its core functions include cutting the same style, diversified creative inspiration, professional content structuring, one-click production, text-based videos, picture-based videos, and scripted films. This product relies on the Kuaishou Keling large model to achieve AI generation capabilities. Its target users are mainly Kuaishou advertisers, agents and pan-content creators. As part of the Kuaishou ecosystem, Magnetic Creation is deeply integrated with the Kuaishou platform, supporting the direct push of generated videos to creator accounts.
Magnetic Chuangliang is launched by Kuaishou’s commercial marketing service platform “Magnetic Engine”. Kuaishou Magnetic Engine is Kuaishou's commercial marketing service platform. It owns a series of commercial service tools and platforms such as Magnetic Stars, Magnetic Golden Bull, and information flow advertising. At the end of 2024, Kuaishou officially launched Magnet, aiming to lower the threshold of video creation through AI technology and provide one-stop creative production solutions for advertisers and content creators. The English name of the platform is Kwali, which combines the concepts of "creativity" and "AI". The core value proposition of Magnet is to "lower production thresholds and improve creative efficiency". Through AI technology, it can achieve "rapid copying of ideas, AI-assisted inspiration, and structured content professional output", taking into account both creative efficiency and content quality.
Magnetic Creation provides seven core functions, comprehensively covering the complete creative process from creative inspiration to video production. The function of cutting the same style is one of the features of the platform. Users can choose high-quality video cases from various industries, copy the same creative ideas with one click and quickly implement them. The system will recommend high-quality cases based on the industry to which the user account belongs. After uploading materials that meet the requirements (supports MP4/MOV format, single file ≤ 1G, resolution ≥ 480p, single upload of 3-40 files), 5 videos can be generated for each submission. The multi-creation inspiration function is connected to the Keling large model, and AI automatically generates inspiration materials to help users expand their creative ideas. Users only need to enter a simple description of requirements, and the system can generate multiple creative directions for reference. The professional content structuring function conducts in-depth analysis of video content, deep studies excellent industry cases, and automatically matches adapted lenses and scenes. This feature can significantly improve the professionalism of videos and help zero-based users create professional-quality works. The one-click movie creation function provides industry-leading marketing scripts and supports conversational interaction and detailed editing. Users can input marketing needs, and AI assists in conceiving marketing content. Users with no basic knowledge can easily create professional-level marketing content. The Wensheng video function is based on the Keling large model. Users can generate corresponding videos by inputting text descriptions, which greatly improves creation efficiency. The Tusheng video function supports uploading static pictures, and AI converts them into dynamic videos, enriching creative forms. The script-to-film function combines users' differentiated marketing needs to intelligently generate high-quality oral broadcast scripts, completing script production and video production with one click. This feature is especially suitable for advertisers and marketing teams that need to produce spoken-word videos in large quantities.
According to official information, Magnetic Creation adopts a free value-added model, and basic functions can be used for free. The platform provides differentiated payment services for users of different sizes and needs. Specific payment plans can be found on the official website. As part of Kuaishou's business ecosystem, the monetization paths created by Magnet mainly include paid membership services, billing based on generated volume, and deep integration with Kuaishou's advertising system.
Judging from public information, Magnet has gained a certain amount of attention in the field of short video marketing. As an AI creative tool officially launched by Kuaishou, it benefits from the traffic support and ecological advantages of the Kuaishou platform. User feedback shows that the platform’s feature of cutting the same style can indeed help quickly copy popular ideas, and the one-click feature is more friendly to novices. Positive comments mainly focus on: deep integration with the Kuaishou platform, the generated content can be directly pushed and published; Keling Large Model’s technical accumulation in the field of video generation brings a certain quality assurance; the operation process is relatively simple, lowering the learning threshold for AI video creation. Negative feedback mainly includes: compared with independent AI video tools, the feature richness may be limited; as a Kuaishou ecological product, it is mainly targeted at Kuaishou platform creators and may not be attractive to users on other platforms; there may be functional limitations and unstable experience during the internal testing phase.
From an industry perspective, the launch of Magnet has filled the gap in AI creative tools for domestic short video platforms. Compared with Douyin’s instant creation and editing AI functions, Magnet Creation focuses more on the commercial content creation needs of the Kuaishou platform. The competitive advantage of this product lies in: the technical support of Kuaishou Keling's large model, its deep vertical cultivation in the field of short video marketing, and its deep integration with Kuaishou's advertising system. The challenges are: mainly relying on the Kuaishou ecosystem, relatively limited independence, and facing competitive pressure from general-purpose AI video tools.
There is currently little public information about the controversy surrounding the creation of magnetism. As an AI-generated content tool, its potential risks include: copyright ownership issues of the generated content, the possibility of being used to mass-produce low-quality content, and the impact on the originality of creators. In addition, as competition in the AI video generation track intensifies, Magnetic Creation faces fierce competition from competing products such as Keling AI itself, Zhipu Qingying, and Jimeng AI.
Magnetic Creation is suitable for the following user groups: advertisers and agents on the Kuaishou platform who need to mass-produce advertising materials; Kuaishou content creators who hope to use AI to improve creative efficiency; short video marketing practitioners who need to quickly mass-produce marketing content; entry-level users who are interested in AI video creation. For professional video production needs, it is recommended to use Magnetic Creation as a creative auxiliary tool and use professional video editing software for post-refinement. For cross-platform content creators, cross-platform suitability of tools may need to be considered. In terms of alternatives, if you are pursuing a higher degree of freedom, you can consider general-purpose AI video tools such as Kering AI, Runway, and Luma; for the Douyin platform, you can consider Douyin's instant creation tools; if you need stronger editing capabilities, you can consider the professional version of Cutting.
Magnetic Creation is an important layout of Kuaishou in the field of AI video creation. Relying on the large model of Keling and the ecological advantages of Kuaishou, it provides advertisers and content creators with a one-stop creative production solution. With the differentiated positioning of "lowering barriers and improving efficiency", this product occupies a unique position among short video marketing tools. As the commercialization process of Kuaishou accelerates, Magnet Creation is expected to continue iterative upgrades and become an important productivity tool for Kuaishou creators.

User Reviews

AHicks_2023

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剪同款功能太实用了，直接复制热门创意，省时省力！

段芳

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和快手账号直接绑定，生成完就能推送，流程很顺畅。

梅花_21

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一键成片对新手很友好，不用学剪辑也能做视频。

RaphaelaMorel

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主要面向快手平台，其他平台不太方便。

Drew476

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生成的营销脚本质量还行，稍微改改就能用。

MrEvelynPatel

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免费版够用了生成的视频数量基本能满足日常需求。

Gibau

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可灵大模型的技术确实不错，视频质量有保障。

StephanieClark

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功能比剪映的AI功能少一些，但针对营销场景更垂直。

xLeeviLeppanen

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数字人直播功能很实用，解决了我请不起主播的难题。

iEinoPelto_88

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脚本成片功能帮我省了很多写文案的时间。

Nancy378

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界面操作比较简单，看一遍就会了。

Richard.Davis

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素材要求有点高，要480p以上清晰度，稍微老一点的视频就用不了。

Keith_Turner_X44

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广告主必备工具，批量生成素材效率很高。

MoniqueSullivan

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专业内容结构化功能很智能，自动匹配镜头和景别。

Larry.Hall_Pro

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期待更多模板和功能更新。

RalphTaylor

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总体来说适合快手创作者，其他平台不太推荐。

邓梅君

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yyds！免费版的性价比已经很高了。

若梦608

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希望后续能支持更多平台。

BeverlySanchez_99

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已经推荐给身边好几个做快手的朋友了。

Kuaishou Creation

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