Peanut AI

• 1. overview (616 chars)

  Peanut AI is the AIGC video creation tool officially launched by Bilibili (Station B) and will be officially launched on December 2, 2025. This product is aimed at UP owners, MCN organizations and all short video creators, providing a one-stop solution for "one-click copywriting/audio production". The core selling point is the 3-minute rapid production and sound cloning technology. Pricing adopts a free trial + paid subscription model. Paying users can enjoy 1080P watermark-free export for an annual fee of 188 yuan. As an important part of Bilibili’s ecosystem, Peanut AI is deeply integrated with the must-cut software and Bilibili’s recommendation mechanism, filling the gap in Bilibili’s AI video creation tool field.

• 2. Product background (1334 chars)

  Peanut AI is independently developed by Bilibili (Bilibili), a well-known domestic video platform, and is an important product layout for Bilibili to promote the AIGC strategy. As one of the largest medium- and long-form video platforms in China, Bilibili has a huge creator ecosystem and content consumer groups. In recent years, it has continued to increase its investment in creator tools. Peanut AI first started internal testing in August 2025, and after several months of optimization, it was officially launched on December 2, 2025.   From a company strategic perspective, Peanut AI undertakes multiple missions. First of all, it lowers the technical threshold of video creation and attracts more users to enter the field of video creation, thus enriching the content ecology of Bilibili. Secondly, AI video tools can improve the productivity of existing creators, help them respond to hot topics more quickly, and increase the frequency of content production. Third, through deep integration with the Bilibili ecosystem, Peanut AI can enhance user stickiness and bind creators more closely to the Bilibili platform system.   In terms of competition landscape, competition in the domestic AI video track is becoming increasingly fierce. Similar products such as ByteDance’s Jimeng AI, Kuaishou’s Keling AI, and Alibaba’s Zaodian AI are all actively seizing the market. Peanut AI’s differentiated positioning lies in making full use of the creator ecology and community culture of Bilibili. In particular, its tone cloning function is highly competitive in the industry.

• 3. Product functions and usage experience (2547 chars)

  The core functions of Peanut AI revolve around the workflow of "from copywriting or audio to finished film". The product design is simple and efficient, and users can complete video creation without professional video editing skills.   Intelligent video generation is the core function of Peanut AI and supports two creative modes. The first is the copywriting-generated video mode. The user inputs text content of 200 to 5,000 words, and the AI ​​system will automatically perform storyboard processing, intelligently match relevant visual materials, and finally generate a complete video. This mode is particularly suitable for creative scenarios dominated by text content such as knowledge popularization, news interpretation, and opinion commentary. The second is the audio-to-video mode. Users upload existing audio files, and the system will automatically generate corresponding subtitles and match the visual template. It is very suitable for podcast hosts to quickly convert audio content into video form for release.   Tone cloning technology is a major technical highlight of Peanut AI. The product has about 40 built-in public sounds, covering male voices, female voices, professional broadcasting, lively styles and other types. Users can choose the appropriate dubbing according to the video content. At the same time, the product supports the personal tone cloning function. Users only need to upload a voice sample of no less than 10 seconds to generate an exclusive cloned tone. This feature is valuable for creators looking to establish a unified brand image that maintains sound consistency across videos.   In terms of material library, Peanut AI has tens of millions of high-quality material libraries, and the content library will be updated regularly based on hot topics. The editing functions are relatively complete. Users can customize video covers, modify subtitle content and styles, replace background music, change template styles, partially replace materials, etc. In terms of generation speed, the entire process takes about 3 to 5 minutes to complete a video, which is relatively fast among similar products.   Platform ecological integration is the unique advantage of Peanut AI. The generated video can be exported to Bilibili's official editing software "Must Cut" with one click for refined processing to meet a higher degree of personalized editing needs. At the same time, the product supports two video ratios: horizontal screen (16:9) and vertical screen (9:16), adapting to the needs of different distribution scenarios.   In terms of user experience, the product interface design is relatively intuitive and friendly to novices. However, since the initial stage is mainly on the Web side, the mobile App is still being improved, and the support for users who are accustomed to mobile creation needs to be improved. In addition, the videos exported by the free version are watermarked and have limited resolution, and users need to pay to get a complete creative experience.

• 4. Pricing and business model (1181 chars)

  Peanut AI adopts a pricing model that combines free trials with paid subscriptions. Free users can experience basic functions, but the exported video will have a watermark and the resolution is limited. Paying users (mainly for Bilibili UP owners) can enjoy the exclusive price of 188 yuan for a continuous annual subscription, unlock the 1080P high-definition non-watermark export function, and videos can be directly shared to Bilibili or other platforms.   From the perspective of pricing strategy, the price of 188 yuan/year is relatively affordable in the industry. This price is extremely cost-effective compared to the cost of hiring a professional voice actor or video production team. For individual creators and small MCN organizations, an annual investment of 188 yuan can significantly improve content output efficiency and reduce the marginal cost of video production.   From a business model perspective, Peanut AI is currently monetized mainly through paid subscriptions. However, from the overall strategy of Bilibili, the core value of Peanut AI is to enrich the content ecology of Bilibili, improve creator activity and user stickiness, and paid income may not be the primary consideration. Attracting and retaining creators through AI tools, thereby driving the overall content consumption and commercial monetization of the platform, may be a more important business logic.

• 5. User reviews (842 chars)

  Judging from the user feedback collected, Peanut AI has shown good results in practical applications. Some users have reported that with the help of Peanut AI, they have achieved positive results of "accumulating thousands of fans within a month and achieving an increase in income." According to the actual test evaluation, its production quality is "not inferior to the works of general professional UP owners." The sound cloning function has received many positive reviews. Users think this function is "quite interesting" and can provide creators with differentiated sound IP.   Of course there are some suggestions for improvement. Some users mentioned that a large number of users using the same material library may lead to similar video styles, which is a common problem of AI video tools. The accuracy of material matching is sometimes less than ideal and may require manual adjustment. In addition, the free version has many restrictions, which affects the integrity of the user experience.

• 6. Industry evaluation (901 chars)

  From an industry perspective, the launch of Peanut AI has filled the gap in the field of AI video creation tools for Bilibili. Competition in the domestic AI video track is becoming increasingly fierce, with major players including ByteDance’s Jimeng AI, Kuaishou’s Keling AI, and Alibaba’s Zaodian AI. Peanut AI’s differentiated advantages are mainly reflected in three aspects: deep integration of Bilibili’s creator ecosystem, leading edge in tone cloning technology, and synergy with internal tools such as Bijian.   Media reviews generally believe that Peanut AI has lowered the technical threshold for video creation and has positive significance in promoting the popularization of AIGC in the field of content creation. In particular, its efficient performance of 3 minutes of video production gives ordinary users the opportunity to quickly produce video content of acceptable quality. At the same time, as the official tool of Bilibili, Peanut AI has formed a good synergy with the platform’s content recommendation mechanism and creator incentive plan.

• 7. Controversies and Risks (1309 chars)

  Although Peanut AI has shown positive development momentum, there are also some potential problems and risks that require attention.   The first is the risk of content homogeneity. Since a large number of users use the same material library, without effective personalization intervention, the generated videos may tend to be similar in style and visual presentation. This not only affects the content differentiation of individual creators, but also poses a challenge to the overall content ecological diversity of the platform.   Secondly, there is the issue of material copyright. AI-generated videos involve the use of a large amount of material, and commercial use needs to comply with the platform’s copyright agreement. For creators pursuing commercial monetization, they need to pay special attention to the compliance of material use to avoid potential copyright disputes.   The third is platform dependency. Peanut AI is deeply tied to the ecology of Bilibili, and its appeal to users who mainly create on Douyin, Kuaishou and other platforms is relatively limited. Although this platform lock-in effect is beneficial to the closed cycle of Bilibili’s ecology, it also limits the range of potential users of the product.   The fourth is the pressure of technology iteration. AI video generation technology is still evolving rapidly, and the quality, speed, and stability of model generation continue to improve. Peanut AI needs to maintain its technological leadership, otherwise it may face the risk of being surpassed by competing products.

• 8. Applicable groups and usage suggestions (1490 chars)

  Based on product characteristics, Peanut AI is most suitable for the following types of user groups:   Knowledge popularization creators are the core target users of Peanut AI. They often have ready-made copywriting content that they need to quickly convert into video form. Peanut AI's copywriting video generation function can efficiently meet this demand, and the 3-minute production speed can also help creators quickly respond to hot topics.   Podcasters are another big beneficiary group. Many podcast creators have quality audio content but lack video production capabilities. Peanut AI’s audio-to-video function can perfectly solve this problem, helping them convert audio content into video with one click and broaden content distribution channels.   The marketing team of small and medium-sized enterprises is also a potential user group. Peanut AI can help small and medium-sized enterprises with limited budgets quickly produce product introductions, event promotions and other video content to achieve brand communication at a lower cost.   For those new to video creation, Peanut AI’s low threshold makes it a good choice as an entry-level tool. Users do not need to learn complex editing software. They only need to enter text to obtain initial results and gradually build confidence in video creation.   It should be noted that Peanut AI may not be suitable for professional teams that have extremely high requirements for video quality. Such users usually require more refined control capabilities, and current AI generation tools are still limited in complex scenes and personalized expression. In addition, if creators mainly operate on platforms other than Bilibili, the advantages of platform ecological integration will be greatly reduced.

• 9. Summarize (807 chars)

  As the AIGC video creation tool officially launched by Bilibili, Peanut AI provides efficient and convenient creative solutions for video creators with its differentiated advantages such as 3-minute fast production, sound cloning technology, and Bilibili ecological integration. The pricing of 188 yuan/year is highly competitive in the industry and is highly cost-effective for entry-level creators and small and medium-sized teams.   Looking to the future, the development prospects of Peanut AI depend on several key factors: the continuous iterative upgrade of technical capabilities, the effective solution to the problem of content homogeneity, the improvement of mobile experience, and the expansion of cross-platform capabilities. As an important part of Bilibili’s AIGC strategy, Peanut AI is expected to occupy a place in the video creation tool track, but it needs to continue to maintain product advantages in the fierce competition.

No in-depth report yet

• 

  IBrownQ

  —

  用了花生AI一段时间，不得不说3分钟成片真的香！我之前做一个5分钟的视频要折腾一下午，现在输入文案一会就搞定，素材匹配得还挺准的。

---

• 

  oAhan

  —

  实名推荐！作为B站老用户，终于等到官方出AI工具了，188元/年性价比很高。

---

• 

  Matthew_GonzalesSr

  —

  免费版导出带水印确实有点烦人，不过想想188一年还要啥自行车啊，用来练手挺合适的。

---

• 

  Natalie.PerezZ538

  —

  音色克隆功能太香了！录10秒语音就能生成自己的专属音色，做系列视频超方便。

---

• 

  RebeccaLee

  —

  客观来说，素材库确实强大，但用多了会发现风格有点千篇一律，建议官方多更新模板。

---

• 

  黄云

  —

  实测！给想做科普视频的朋友强烈安利，操作简单到哭！

---

• 

  Joshua_Watson168

  —

  对比了即梦和可灵，个人感觉花生AI在B站生态这块无敌，必剪一键导出太方便了。

---

• 

  KathleenGomez68

  —

  浅试了一下免费版，生成效果比我想象的好，就是水印太抢镜，果断付费！

---

• 

  k9r8o

  —

  作为一个只会码字的图文作者，花生AI让我终于敢尝试做视频了，门槛是真的低。

---

• 

  Kenneth_Lopez_Plus

  —

  用花生AI做了三期视频，播放量还可以，关键是省了大量时间，可以专注写稿子。

---

• 

  CCarter_2024

  —

  说实话有点后悔买晚了，之前手动剪辑浪费太多时间，现在3分钟出片太爽了！

---

• 

  RPatelZ

  —

  强烈建议官方出移动端App，网页版在手机上用着还是不太方便。

---

• 

  Shirley.Williams

  —

  刚上手还在摸索，感觉功能挺全的，就是编辑功能没有专业软件那么灵活。

---

• 

  曹然

  —

  给想入手的朋友一个建议：免费试用次数够新手玩几天了，先体验再决定要不要付费。

---

• 

  ZStewart_2024

  —

  用了一段时间来说说感受：效率确实高，但内容质量还是得靠自己的文案功底，AI只是辅助工具。

---

• 

  HWard_99007

  —

  我是播客主播，音频转视频功能救了我的命！终于可以把节目传到B站了，感动！

---

• 

  Barbara233

  —

  有一说一，素材匹配还不够精准，有时候会匹配一些八竿子打不着的画面，得手动替换。

---

• 

  faREE

  —

  作为MCN负责人，我们整个团队都在用花生AI，效率提升明显，性价比无敌。

---

• 

  SMartin_77

  —

  冲这价格还要啥自行车啊！188一年请个剪辑助手不香吗？

---

• 

  CMoore_880

  —

  用了两个月，最大的感受是热点响应速度快了不是一点半点，之前追热点总是慢半拍，现在分分钟搞定！

No reviews yet