WinkStudio

Meitu launches desktop AI video editing tool that can edit videos just like photos

video generation

https://wink.cn/

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In-depth Report

WinkStudio is a desktop AI video editing tool launched by Meitu in June 2023. Based on the function expansion of the mobile Wink APP, it provides users with a film and television-level image quality restoration and video beautification experience. Under the design concept of "editing videos like pictures", the product encapsulates professional video editing capabilities into easy-to-use AI functions, including 20+ smart functions such as video portrait beauty, image quality restoration, AI animation, and AI watermark removal. Compared with traditional complex video editors such as Premiere and Final Cut Pro, WinkStudio is driven by AI at its core, which greatly lowers the threshold for video creation, allowing ordinary users to quickly get started producing movie-quality video content.
WinkStudio was developed by Xiamen Meitu Technology Co., Ltd. (Meitu) and is an important part of Meitu's video product line. As a well-known image processing company in China, Meitu has a user base of more than 100 million. Its product matrix includes well-known applications such as Meitu Xiuxiu, Beauty Camera, and Start Shooting. From the perspective of industry positioning, WinkStudio is targeting the AI video editing market segment and is positioned as a "desktop AI video editing tool." This positioning is complementary to the mobile Wink APP. The mobile Wink focuses on quick editing anytime, anywhere, while WinkStudio focuses on professional-level processing and batch operations on the desktop. From the perspective of product evolution, WinkStudio is a desktop product launched by Meitu in June 2023, marking the strategic layout of Meitu's video product expansion from mobile to desktop. Desktop products have more powerful processing capabilities and richer functions than mobile products, and can meet the high-quality needs of professional users.
WinkStudio provides 20+ AI-driven video editing functions, mainly including the following categories: Video portrait beauty is one of the core functions of WinkStudio. It supports one-click skin resurfacing, whitening, facial features adjustment, hairdressing and other functions, and uses 3D technology to achieve precise portrait beautification. It is worth mentioning that WinkStudio's portrait beauty supports the function of distinguishing between multiple people, and can automatically identify multiple characters in the video and process different beauty effects respectively. Male users can also get exclusive optimization to avoid the problem of over-feminization. The image quality restoration function supports a variety of gear selections, including portrait enhancement, AI ultra-clear (advanced restoration 3.0), game 3D game screenshots, lossless animation and other modes. For blurry or low-resolution videos, you can achieve professional-level image quality improvement with one click, and it has been rated by users as "the best image quality repair tool on the market." The AI watermark removal function can intelligently identify watermark elements in videos and eliminate them seamlessly with one click. This function is very useful for creators who need to transport online video content. The AI animation conversion function supports one-click conversion of real-life videos into animation styles to meet creators' needs for avatars. AI color grading and color enhancement functions support one-click cinematic color grading and color correction, giving videos a better visual presentation. The night scene enhancement function can also specifically improve the brightness and restore details of images shot at night. The video frame filling function uses frame rate interpolation technology to achieve smoother playback of low frame rate videos, which is especially suitable for converting 24fps movies into a smoother viewing experience. From the perspective of technical highlights, WinkStudio relies on Meitu’s years of technical accumulation in the field of image processing and has obvious advantages in portrait recognition and image quality restoration. The product has a high degree of intelligence, and many functions can be automatically processed with one click, reducing users' learning costs. From the perspective of user experience, users generally report that the interface is simple and intuitive, and it is easy to get started. The functions are clearly divided, and basic operations can be quickly completed without the need for professional video editing skills. However, some users pointed out that some advanced functions and batch processing require payment to use.
WinkStudio adopts a free + paid business model, and the specific pricing is as follows: Free version: New users can get 100 US beans (in-app purchase currency) when registering. Some functions can be used for free, but there are functional restrictions. Monthly card membership: 50 yuan/month (automatic renewal of 39 yuan/month), 300 US beans per month, all functions are open. Annual membership: 398 yuan/year (automatic renewal of 298 yuan/year), 300 US beans per month, all functions are open. Judging from user reviews, some users mentioned that "most functions are free of charge," indicating that the free functions have a wider coverage. The paid functions are mainly focused on batch processing, high-end image quality restoration, watermark removal and other scenarios. Target users mainly include: short video creators (bloggers who need to output content at a high frequency), self-media operators, corporate publicity departments, and ordinary users with video editing needs. From the perspective of monetization path, Meitu realizes commercialization through membership subscriptions, and may supplement revenue through advertising, in-app purchase props, etc.
Judging from the collected user reviews, positive reviews dominate: Product operation user "Aristo Zhu" said that the image quality restoration effect is remarkable and is much clearer than the original image. Fashion designer user "Elle" thinks the effect is amazing, far better than manual editing. Internet operation user "xie_e" pointed out that it has complete functions, most of them are free, and there is no watermark. Fashion blogger "XXJINYI" praised the excellent image quality restoration and flash effect. Users of "ID Photo Repair" who are current students say that the ID photo repair is immediately qualified, which is convenient and trouble-free. Vlog blogger "HelloKoola" rated it as the best image quality repair tool on the market. Judging from third-party reviews, WinkStudio's main reviews include: the interface is simple and intuitive, easier to use than traditional complex video editors; the AI functions are comprehensive, covering common video editing needs; the cross-platform ecosystem (desktop + mobile) can be used flexibly; the high-precision functions (hair-level keying, dynamic mosaic tracking) perform well. But there are also some limitations that need to be pointed out: most advanced functions and batch processing require paid membership; the free version has certain limitations; for professional users, more complex editing functions may be required.
From an industry perspective, WinkStudio faces challenges from many domestic and foreign competitors on the AI video editing track. Internationally, tools such as Runway, Pika, and CapCut are developing rapidly; domestically, tools such as Tencent Zhiying, Bijian Studio, and Miaochuan are also competing on the same track. However, WinkStudio’s advantage lies in Meitu’s technical accumulation and user base. Meitu has been working in the field of image processing for many years and has technical advantages in portrait recognition and image quality restoration. In addition, Meitu’s brand awareness and channel resources are also WinkStudio’s competitive advantages. Judging from industry trends, AI video editing tools are evolving in two directions: first, lowering the threshold for use so that ordinary users can get started quickly; second, improving processing quality to meet the commercial needs of professional users. WinkStudio's product design reflects the balance of these two directions.
Judging from the information collected so far, WinkStudio, as an official product of Meitu, has certain guarantees in terms of compliance. However, there are still some potential risks to be aware of: Paid function threshold: Although there are free functions, the paid restrictions on some advanced functions may affect the user experience. If the gap between free functions and paid functions is too large, it may lead to user loss. Risk of content homogeneity: Due to reliance on AI generation, content generated by multiple users using the same template may be highly similar. Copyright and material compliance: Users still need to pay attention to commercial licensing compliance when using generated content. Risk of technology substitution: AI video technology is developing rapidly. If it cannot continue to maintain technological leadership, it may face the risk of being replaced by competitors.
People suitable for using WinkStudio include: short video creators (bloggers who need to produce content at a high frequency), self-media operators (who need to quickly produce promotional videos), ordinary users with video editing needs (who want to make family videos, travel videos, etc.), and users who need to repair the image quality of videos. Scenarios that are not suitable include: projects that require complex professional video editing (such as movie trailers, commercials), high-end video production that requires in-depth customization, and users who rely heavily on free functions. In terms of alternatives: If you are pursuing more professional video editing capabilities, you can consider traditional tools such as Adobe Premiere Pro and Final Cut Pro; if you need more flexible AI video generation, you can consider international tools such as Runway and Pika; if you prefer domestic alternatives, Tencent Zhiying and Bijian Studio are also good choices.
WinkStudio is an important layout of Meitu in the field of AI video editing. Relying on Meitu’s technology accumulation and user base, it provides creators with a one-stop AI video creation solution. In the field of AI video editing tools, WinkStudio has become a strong choice for domestic creators with its low threshold, high efficiency, and multi-functional features. In particular, its design concept of "editing videos just like editing pictures" makes video editing as easy as image processing. As AI technology continues to evolve, WinkStudio is expected to further improve in terms of technology leadership and user experience, bringing greater value to creators.

User Reviews

JMyers_77_466

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WinkStudio image quality repair is really powerful! Blurred videos become clearer in minutes, and the effect is much clearer than the original image.

ThomasButlerSr

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Beautiful pictures must be of the highest quality! Editing videos is like editing pictures, and the interface is simple and easy to use.

EdwardKrause

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The free functions are enough, most functions are free of charge, and the wool is really delicious!

SofiaWalli

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The video portrait beauty function is amazing! Skin resurfacing, whitening and facial features adjustment are all in one package, and the Vlog image quality is directly improved by several levels.

JoseRiveraSr6

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The best image quality repair tool on the market, bar none! All the PR I learned before was in vain.

PEgar

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The AI watermark removal function saved my life! You no longer have to worry about watermarks when moving videos, they can be removed without trace with one click.

孙彤

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This function of distinguishing between multiple people is so useful! There are several people in the video and they can be processed separately without worrying about skewing effects.

书生689

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The student party is ecstatic! The restoration of your ID photo can be done in minutes, saving you money on going to a photo studio.

TTorres_77

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There is something about the night scene enhancement function, and I can finally watch blockbusters shot at night!

SuzyFoster

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After comparing Bijian and Tencent Zhiying, WinkStudio's image quality restoration is more to my liking, and the material matching is more accurate.

Catherine.RamosX

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The 298 yuan annual pass is really worth it! 300 US beans per month + all functions are open, making videos more efficient.

Billy.Carter_8825

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The AI animation conversion function is a bit interesting. Real-life videos can be transformed into animations with just one click, and you can post them to Moments and get countless likes.

Dylan_Smith_2024609

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The hair-level keying effect is amazing! It has the same effect as a green screen, saving you the trouble of arranging a green screen.

Kathleen.Gomez_2022

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The video frame filling function saves old movies! 24fps becomes 60fps, and the movie-watching experience directly rises to a new level.

zvblzn28

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Meitu is indeed strong in the field of image processing, and its portrait recognition and image quality restoration technology is way ahead of other tools.

Sean957_q

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The batch processing function is only available in the paid version, but 39 yuan/month is really not expensive, and the efficiency improvement is not the slightest.

DAjon

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The boys’ version of beauty is so friendly! It will not be overly feminine and will enhance your appearance while maintaining a masculine temperament.

MargaretHendersonSr0

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The cross-platform ecology is really great! Wink on the mobile phone + WinkStudio on the desktop, seamlessly connect whichever one you want to use.

CYsch

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The only problem is that the free version has limited functions, and advanced functions require payment, but it makes sense when you think about it.

JWatsonK

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AI color grading with one click for a cinematic look! Even a novice who doesn't know how to mix colors can make professional-grade colors, which makes me cry.

WinkStudio

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