Acuity Scheduling

Online booking and appointment scheduling software helps companies automate appointment management 24/7

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https://www.acuityscheduling.com/

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Acuity Scheduling is an online booking and appointment scheduling software from the United States, now a product of Squarespace. The software helps businesses create 24/7 self-service reservation systems that reduce customer delays and automate daily operational processes through deposits, appointment reminders, and custom forms. It claims to have more than 250,000 corporate customers, covering education and coaching, financial law, pet care, medical health, beauty and hairdressing and other industries. Paid plans start at around $16 per month, but full functionality requires higher-priced versions.
Acuity Scheduling was originally developed by an independent team that has been working in the field of online appointment scheduling for many years. It was acquired by Squarespace in 2021 and has since become part of its product suite. After the acquisition is completed, Squarespace positions Acuity as an important component of its "all-in-one solution" strategy to complete the closed loop of booking and payment for the website building ecosystem. Squarespace is a well-known website building platform that was listed on the New York Stock Exchange in 2021 under the stock code SQSP. As part of the Squarespace ecosystem, Acuity can be deeply integrated with its website building, domain name, email and other products to provide customers with one-stop services.
The core function of Acuity Scheduling revolves around "online appointment", which specifically includes the following aspects. The 24/7 online booking feature allows businesses to create a dedicated booking page under their branded domain, where customers can check available times at any time and reserve with one click, without manual intervention. The function of reducing cancellations and no-shows supports setting required deposits, automatic appointment reminders (email/SMS reminders) and cancellation policies. Official data shows that 75% of Acuity companies have effectively reduced customer cancellations. Automate daily operations through custom intake forms to collect customer information, calendar synchronization (Google Calendar, Outlook, etc.) to prevent double bookings, and timely notifications to manage staff and resource availability. The revenue-increasing module supports the creation of packages, subscriptions, gift certificates, add-ons and coupons, securely accepts credit card payments (Stripe, etc.), and tracks bookings and revenue in a unified way. In terms of industry applicability, Acuity supports the setting of multiple types of appointments and services, covering multiple industries such as education and tutoring, financial and legal services, pet care, car repair, medical health, photography and videography, beauty salons, spa and health care, fitness and sports, etc. The software provides multi-language and multi-currency support and is suitable for international business.
Acuity Scheduling uses a tiered subscription model. Based on the most recent information available in 2025-2026, the Basic plan starts at around $16 per month, with Pro and Premium versions costing more. Specific pricing varies based on account type (individual/team), number of calendars, and advanced features (e.g., video conferencing integration, SMS notifications). Officially, a free trial is provided (no credit card needed), but full functionality requires a paid version. There are additional charges for using video conferencing (like Zoom integration) or text message reminders, which makes the actual cost of use higher than the stated starting price. The target customers are mainly small and medium-sized enterprises, independent service providers (solopreneurs) and professional consultants.
According to public information, Acuity Scheduling has certain exposure on platforms such as Capterra, G2, and Gartner Peer Insights. Users appreciate its ease of use, 24/7 booking capabilities, and convenient integration with Squarespace. The data of 75% reduction in customer fraud has become its core selling point. Criticisms mainly focus on: lack of pricing transparency (actual costs are higher than expected), some advanced features need to be paid separately, and customer service response speed is inconsistent (changed after the acquisition). Some users mentioned that there is a certain learning cost in data import when migrating from other platforms.
The online appointment scheduling track is highly competitive, with major competing products including Calendly, Calendly’s direct competitors, Square Appointments, BookLikeAPro, Booqable, etc. Calendly is more popular with Internet companies for its network link sharing model, while Acuity is more suitable for service industries that require brand consistency and deep customization. After the acquisition, Squarespace positioned it as the "bookings" closed loop of the website ecosystem, competing with website building platforms such as Wix and Brick.
As a product of Squarespace, Acuity Scheduling has good overall compliance. However, users need to pay attention to the following points: Squarespace platform account security (due to deep integration); payment fees (Stripe transaction fees, passed on to users); data storage compliance (US servers, GDPR requires additional attention). After the acquisition, the product roadmap and pricing strategy may be adjusted, and some long-term users are worried about streamlined functions or price increases.
Acuity Scheduling is suitable for the following scenarios: service industry enterprises that need a branded booking page; users who already have a Squarespace website and want to close the booking-payment loop; small teams that need to automate daily appointment management. Not suitable for the following scenarios: pure Internet businesses (Calendly model is more recommended); individuals with limited budget and simple functional requirements; large enterprises that require complex CRM functions.
Acuity Scheduling is a veteran player in the field of online appointment scheduling. After being acquired by Squarespace, it became an important part of its ecological strategy. It’s an option worth considering for businesses that already have a Squarespace website or need a deeply branded booking experience. However, attention should be paid to actual usage costs (payment for advanced features) and possible changes in product strategy after acquisition.

User Reviews

RaymondDdaz

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I have been using it for three months and overall it is good. It is very convenient to order portraits and integrates well with the Squarespace website.

Eric_SandersX

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The 75% reduction in no-shows is really cool, and the deposit function helped me a lot.

EAnderson_2024_605

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The basic version is sufficient, but the professional version is a bit expensive, and video integration costs extra.

t7a6kl

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I used Calendly before, but after switching over, I found that it has a higher degree of customization and is suitable for the service industry.

JAwri

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After the acquisition, I was worried that the price would increase, but it has not changed so far, and I hope it will remain the same.

ASanchez_Plus4

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It is really convenient for customers to make self-service appointments. I no longer need to manually reply to messages to confirm the time.

Raymond_Hall_66

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Calendar synchronization was smooth and there were no double bookings.

GaryRogers_20246

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The intake forms are flexible to customize, and I can directly see the information filled in by the customer.

Evelyn.Green

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The text message reminder function is easy to use, and there are obviously fewer cases of customers letting go.

琉璃_25

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Multi-language support makes it easy for my international clients to make appointments.

HelenDiazQ

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The gift certificates function has helped me increase my income a lot, and the package sales are very effective.

SHhar

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The interface is beautiful and customers say the booking page looks professional.

郝玉梅

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It is a bit troublesome to import data after migrating from other platforms. It is recommended that the official provide more detailed migration guide.

Arthur743

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The payment processing fee is a bit higher than the previous platform, but the overall service is worth the price.

KFoster_2023

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Appointment reminders are automatic, saving me a lot of work.

AlexaAlvarez

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It supports many industries, I work in photography, and it’s easy to set up packages and additional options.

JCook_2022

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It's easy to set permissions and manage schedules for employees, and it's easy to use for team collaboration.

Madison22

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The cancellation policy is flexible and I can customize it to suit my situation.

LBrooks_2021

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The report function is practical, and the income and reservation status are clear at a glance.

Joan.Brooks_Max483

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Integrated with Stripe, payment is safe and convenient, and customers can rest assured.

Acuity Scheduling

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