Miaobo Live

• 1. Product overview (752 chars)

  Miaobo is an AI digital human live broadcast solution launched by Tencent Advertising. It is driven by the dual engine of "digital human + big language model" and provides merchants with 7×24 unattended intelligent live broadcast services. The core value is to significantly reduce the labor cost of live broadcasts to bring goods - traditional live broadcasts require the cooperation of anchors, field controllers, operators and other roles, while Miaobo uses AI digital people to replace real people on the scene, and combines intelligent speech generation and real-time interaction capabilities, so that small and medium-sized businesses can easily start high-quality live broadcast marketing. The products are aimed at WeChat store merchants and video account experts, covering multiple scenarios such as e-commerce delivery, brand promotion, local life, and online education.

• 2. Core functions: high-fidelity digital human (748 chars)

  Miaobo is equipped with a new generation of high-fidelity digital human technology, which strives to be close to real people in terms of exquisite appearance, agile expression and natural language expression. The platform has reserved more than 3,000 public digital human images, covering different ages, styles, outfits and scenes, and continues to expand. Merchants can customize exclusive digital avatars according to brand characteristics, including clothing, hairstyle, makeup and other details. At WAIC 2025, Tencent Advertising officially showcased the "Wonderful Digital Human" solution in collaboration with Miabo, which attracted industry attention. The digital human's lip synchronization rate reaches millisecond level, and the fluidity of movements is close to that of a real person, effectively eliminating the "uncanny valley" effect of early AI anchors.

• 3. Core functions: intelligent speech and live streaming brain (695 chars)

  Miaobo's "Live Broadcast Brain" is its core technology highlight. It integrates the industry's unique sales skills map and can automatically generate recommendations and response content based on product details. The system is based on a large language model and can understand barrage questions in real time, respond in seconds end-to-end, and realize voice replies and barrage interaction. Merchants do not need to fill in all questions and answers in advance - the system can automatically generate content in real time based on product descriptions and context, achieving an almost "fully managed" live broadcast experience. The speaking style supports switching between multiple modes, including passionate delivery style and professional explanation style, adapting to different categories and audiences.

• 4. Core functions: 7×24 hours unattended live broadcast (689 chars)

  The uninterrupted live broadcast at all times is the most direct value point of Miaobo to merchants. The traditional live broadcaster's 6-8 hours a day is the limit, and the night and early morning hours are almost blank. Miaobo's AI digital human can be online around the clock, covering natural traffic during non-prime hours such as early morning and morning hours. According to statistics, more than 70% of digital live broadcast rooms have better viewing time and interaction performance than their real-person counterparts, and merchant live broadcast costs can be reduced by more than 90%. This is especially applicable to scenarios such as cross-border live broadcasts and late-night promotions - when merchants wake up, the background has automatically accepted hundreds of inquiries and dozens of orders.

• 5. Core functions: voice cloning and multi-platform streaming (741 chars)

  In order to further eliminate the "mechanical feeling" of digital people, Miaobo has introduced high-precision voice cloning technology to support merchants to copy real people's voices with one click, making digital people's broadcasts more emotional and approachable. At the same time, it supports simultaneous streaming on multiple platforms. In addition to video accounts, it can be pushed to mainstream platforms such as Douyin and Kuaishou without being restricted by Tencent's ecosystem. Each push channel is configured independently, and merchants can adjust their speaking styles and interaction strategies based on the audience portraits on each platform. The multi-language broadcast function supports cross-border e-commerce scenarios and covers overseas live broadcast needs in English, Japanese, Southeast Asian languages ​​and other languages.

• 6. Operation process and entry threshold (704 chars)

  The process of using Miaobo is divided into four steps: registration is by invitation only, and only WeChat store merchants and video account experts can sign up through the "Tencent Advertising Miaobo" WeChat assistant; create a live broadcast room, select products (currently supports single product live broadcast mode), AI automatically generates scripts or customized verbatim scripts; configure a question and answer library, decorate the live broadcast room (select the host's image, voice, background music and patches); officially start broadcasting after rehearsal inspection. The entire operation is completed on the web page, and there is no need to install a client. From registration to official launch, skilled users can complete the first live broadcast in about 30 minutes, and the threshold is extremely low.

• 7. Applicable scenarios and industry cases (729 chars)

  E-commerce delivery is the core application scenario of Miaobo. Merchants in categories such as clothing, beauty, and 3C digital use virtual anchors to extend online hours and cover nighttime traffic during non-prime hours. In brand promotion scenarios, companies use AI anchors to launch new products and promote events, reducing venue and personnel costs. In the field of local life, restaurants, beauty, education and other stores can implement unattended live broadcasts to attract traffic to the stores. In cross-border marketing scenarios, multi-language broadcasts adapt to overseas live broadcast needs and help Chinese brands go global. According to Tencent’s 2025Q1 financial report data, AI capabilities have made substantial contributions to businesses such as performance advertising, and Miaobo’s average daily usage continues to grow.

• 8. Pricing compared to competing products (775 chars)

  Miaobo currently adopts an invitation system, and you need to apply after opening an account with Tencent Advertising. It is mainly open to certified advertisers. Pricing is linked to the advertising budget and is not an independent SaaS subscription model, which creates differentiated competition with independent AI live broadcast tools such as HeyGen and D-ID. Comparing similar products on the market: Miaobo’s advantages lie in the traffic dividends of Tencent’s ecosystem (the daily activity of its video accounts continues to grow), its 3,000+ pre-made digital human images and its complete audit and compliance system; its disadvantage is that it currently only supports single-product live broadcasts and has a deep entrance (requires Tencent Advertising account opening). For merchants who are already investing in Tencent advertising, Miaobo is an extremely cost-effective incremental channel.

• 9. Summary and prospects (816 chars)

  Miaobo represents the important layout of China’s Internet giants in the AI ​​live broadcast track. From the perspective of product strength, digital human fidelity, speech intelligence and fully managed experience have reached industry-leading levels. From a business logic point of view, the story of "AI cost reduction" has a clear ROI in the field of live streaming, which reduces labor costs by 90% while achieving 24-hour coverage, which is hugely attractive to small and medium-sized businesses. In terms of future prospects, with the maturity of the video account e-commerce ecosystem and the continued opening of Tencent's advertising system, Miaobo is expected to move from an invitation-only system to a broader open platform. AI digital human live broadcast does not replace real-person anchors, but fills the gaps in time and scenes that real people cannot cover. Human-machine collaboration will be the ultimate form of the live broadcast industry.

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• 

  Anthony_White168

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  I have been using it for two months, and most of the early morning orders from the video account store are taken by Miaobo. The image of the digital human is more natural than expected, and customers can hardly tell that it is AI broadcasting. I set the automatic start time at night and looked at the data when I woke up the next day. I ran out more than 3,000 GMV during the night, which was great.

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  JMurphy_Plus

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  I have tested more than a dozen images myself. There are indeed a lot of 3000+ public libraries, but you need to choose slowly. It is recommended to quickly test the broadcast with a general image. If the effect is good, then customize the exclusive digital person. Customizing one is a little more expensive, but the brand consistency is indeed much better, and the customer's sense of trust is different.

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  Ryan.Flores

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  Live Brain’s real-time Q&A capabilities exceed expectations. In the past, I was worried that the AI ​​would not understand what the user was asking, but when the barrage asked, "Is this color available in XL?" and "When will it be shipped?", it was able to answer all questions. However, complex problems still require manual intervention and cannot be completely let go.

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  4je0qegemj

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  After comparing several AI live broadcast tools, Miaobo’s advantage lies in its natural integration of the video account ecology. For other tools, you have to configure your own push address. Miaobao associates with stores with one click, and product information is automatically synchronized. The only shortcoming at present is that it only supports single-product live broadcast, and we hope to quickly introduce a multi-product continuous broadcast function.

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  poquehyv

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  I work in local catering, and I use Miaobao for nighttime store broadcasts, and the effect is surprisingly good. At one or two o'clock in the morning, someone actually inquired about reservations for the next day, and everyone was able to reply. In the past, it was unthinkable to have someone on duty to watch the live broadcast at this time, but now it is equivalent to having an extra night shift anchor who doesn't feel tired.

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  LandonWagner

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  The voice cloning feature is a surprise. I recorded a piece of my own voice, and it was 80% similar when played digitally. It sounds much better than the default TTS. Customer feedback says, "Your anchor's voice is quite friendly." In fact, it's AI behind it, haha. It is recommended that those who want to start clone the sound first.

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  WalletWolf124

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  As a beauty merchant, I was initially worried that digital displays of product textures were not intuitive enough. In actual use, I found that the patch function and picture-in-picture can be used to display product details, coupled with verbal explanations, the effect is decent. Lipstick color testing is still reliable with real people, but daily explanations and promotions are completely sufficient.

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  GeorgeFernandez

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  Compare Miaobo with other AI live broadcast tools on the market. Miaobo’s digital human fidelity ranks first in the echelon, surpassing Tencent’s AI foundation. However, the registration process is indeed cumbersome and requires WeChat assistant registration and review. We hope that self-service registration will be opened in the future. For merchants who have not invested in Tencent advertising, the threshold is slightly higher.

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  JGomez_20232

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  Looking at the operational data, the average viewing time of the digital live broadcast room is actually 15% higher than that of the real live broadcast room. After analysis, it may be that digital people are not tired and are always online, while real people are obviously tired in the second half of the night. In addition, the conversion rate of promotional words in the word library is indeed high, and the "limited time offer" written by AI is more stimulating than the one written by me.

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  NicholasGonzalez_2021

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  A suggestion: Although the question and answer library can be automatically generated, it is recommended that merchants configure a round of high-frequency questions themselves first. Our tests found that the quality of replies relying solely on AI's free play is not stable, and the combination of preset questions and answers + AI supplements works best. In addition, I hope to add a language A/B testing function to facilitate optimization of conversion rate.

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  许红凤

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  Cross-border e-commerce track has been tested and multi-language broadcasts can indeed be used. We work in the Southeast Asian market and have configured English and Thai language skills. It is natural for digital people to switch languages. A single live broadcast covers three time zones, which is much more cost-effective than hiring a local anchor. I hope more minor languages ​​will be added in the future.

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  Gary_Johnson

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  Yesterday, the number of people online at the same time in the live broadcast room reached 200+. The digital people kept the rhythm steady throughout the whole process, and the barrage interaction did not crash. I used to worry that the AI ​​would freeze or answer questions incorrectly when the traffic was high, but in actual testing, the pressure was not great. Tencent’s cloud base is still reliable.

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  白彤敏

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  Calculate an account from a cost perspective: In the past, live anchors were paid a monthly salary of 10,000 + commission and broadcast for 8 hours a day. Now Miaobo operates 24/7, and the cost is calculated according to the advertising placement. The cost per hour has been reduced by about 85%. Moreover, the AI ​​will not ask for leave or leave the company, so the stability is perfect.

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  Deborah.Johnson36965

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  At first, I was worried that Digital People’s live broadcast would be judged as illegal by the platform. After using it, I found that Miaobo has a built-in content review mechanism, and sensitive words are automatically filtered and rewritten. In terms of compliance, Tencent has done a good job. However, sensitive thesaurus occasionally accidentally kills normal content, so it is recommended that the review criteria be optimized.

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  Nathan_Watson_66

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  Miaobo's live broadcast room decoration is very rich in functions, and background music, stickers, text, and videos can all be configured. Once our brand-colored patches are added, the brand feeling will be there. However, there is still room for optimization in the UI editor, and the drag and drop operation occasionally freezes. We look forward to subsequent version iterations.

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  琉璃310

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  The first time I used the rehearsal function, I felt it was unnecessary. Later, I found that the sound and the picture were out of sync. Fortunately, I discovered it during the rehearsal stage. It is strongly recommended to rehearse after every change of image or delivery, especially before the official broadcast.

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  NicoleMyersII

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  To be honest, digital live streaming is currently most suitable for standard products and categories with high repurchase rates. When it comes to clothes that need to be tried on and displayed, AI is still barely interesting. But in our 3C digital category, it is very good at explaining parameters, comparing functions, and promoting sales tactics. AI can explain it more clearly than a real person.

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  Frank_KimIII

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  Share a case from the education and training industry. We used Miaobao to conduct 24-hour live broadcast of courses, and digital people explained the course syllabus and trial content. The retention rate was higher than expected. Students can directly consult if they arrive in the middle of the night. Sales will follow up the next day, and the conversion closed loop is completed.

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  JKimK872

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  I hope Miaobo will open the multi-product broadcast and virtual scene functions as soon as possible. At present, the restrictions on live broadcasting of single products are relatively obvious. After finishing a product, the lectures are repeated in a loop, which makes the audience easily tired. If the product can be changed and the scene can be changed like a live broadcast room, the retention rate should be even higher.

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  海角742

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  Used it for three months and overall satisfied. From GMV of 20,000 in May to GMV of 80,000 in June, Miaobo’s incremental contribution accounted for about half. However, digital live streaming is only a means of attracting traffic, and the core of final conversion is product and price power. No matter how good the tools are, it is useless if the goods are not good.

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