Seele AI

The world's first end-to-end AI 3D game generation tool, one-click generation of characters, scenes, gameplay and interactive mechanisms through natural language

In-depth Report

  • Seele AI (Quanling SEELE) is the world's first end-to-end AI 3D game generation tool launched by Quanling (Shenzhen) Artificial Intelligence Co., Ltd. It is based on large model technology to realize automatic generation from text input to complete 3D games. The product supports multi-modal interaction, including text, voice, pictures, videos and 3D modeling, and can quickly generate complete 3D game content through natural language description, including characters, scenes, gameplay and interactive mechanisms. As a pioneer in the field of game-native AI, Seele AI is regarded by the industry as a revolutionary product that promotes the era of "creation for all". The core technical team comes from Tencent and NVIDIA.

  • Seele AI is developed by Quanling Technology (the core team comes from Tencent and NVIDIA). It is the world's first end-to-end 3D game generation engine and has technical support from Baidu's Ernie series of large models. The company's core concept is "3D games that everyone can create" and is committed to lowering the technical threshold for game development so that ordinary users without programming background can create their own games through natural language descriptions. From an industry background perspective, traditional 3D game development has a high threshold, requiring professional programming capabilities, art skills and a long development cycle. A complete 3D game project usually takes several months or more to complete, which is a huge challenge for independent creators and small teams. Seele AI emerged to solve this pain point, using AI technology to shorten the game development cycle from months to days or even minutes. Since 2025, the field of AI-generated content (AIGC) has developed rapidly, with continuous breakthroughs in the generation capabilities from text, images, videos to 3D content. Seele AI stands out from this trend and focuses on games, the most comprehensive form of content, representing a new height of AI in the field of content creation. The company's vision is to redefine the way games are created, moving from professional developers to a new paradigm where "everyone can create."

  • The core function of Seele AI revolves around "generating a complete 3D game in one sentence". This goal is technically extremely challenging, and the product is achieved through the collaborative work of multiple modules. SeeleAgent is the core AI agent of the product and is called "the first game-native AI agent". Users only need to describe their needs through natural language in a workspace, and AI can automatically generate images, videos, 3D assets, code and complete games. This end-to-end capability is Seele AI’s core differentiating advantage over other AI gaming tools. Unlike the traditional need to use different tools to complete different links, Seele AI achieves one-time completion from idea to playable construction. In terms of game type support, Seele AI covers mainstream game categories, including action games, RPG role-playing games, simulation management games, puzzle games, platform jumping games and strategy games, etc. Whether it is a 2D or 3D game, users can create it through text descriptions. The generated game can be run directly in the browser (based on Three.js technology), or exported to professional game engines such as Unity 6 and Unreal Engine for use. Multimodal content creation is another highlight of the product. In terms of image generation, the system is capable of creating concept art, game sprites, UI design elements and marketing posters. In terms of video generation, it supports the automatic generation of CG movie trailers and social media short videos. In terms of 3D assets, character models, texture maps, materials, rigging and animation can be generated. In addition, the system also supports code generation, including C# scripts and complete web projects (HTML/CSS/JS full-stack development). In terms of AI capabilities, Seele AI integrates intelligent NPC dialogue functions and supports advanced AI character technologies such as LYRA, allowing non-player characters in the game to have natural dialogue interactions. The system also provides an automatic adjustment function for game balance, which can automatically adjust game parameters such as Boss health value, item drop rate, enemy movement speed, etc. according to user needs. In addition, users can create custom skills and tools that extend the scope of an agent's capabilities.The commercialization function is an important support provided by Seele AI to creators. The platform has built-in payment integration functions and supports Stripe, PayPal and Alipay, and creators can receive 80% of the revenue share. In terms of advertising integration, it supports mainstream advertising platforms such as Google AdSense, AppLovin and AdinPlay. The system also provides automatic optimization of SEO and structured data, as well as automatic social media publishing functions, supporting platforms such as X (formerly Twitter), TikTok, and Xiaohongshu. Workspace is a cloud collaboration space for users to create, integrating file management, project preview, AI agent chat and runtime environment. Users can complete the entire workflow from creative ideation to final output in a unified interface.

  • Seele AI operates on a freemium model. Users of the free version can earn base points and be able to build, play and share projects in all modes. The Pro version provides faster generation speeds, more advanced model access, larger storage space, and Unity export capabilities. The specific price plan is not displayed in detail on the official website page. Users need to register to view or contact the sales team to obtain a quote. For creator income, Seele AI has launched a creator income plan that allows creators to receive monthly revenue shares based on game time, advertising revenue and in-app purchases. This model is similar to the economic incentive mechanism for creators on content platforms and is designed to encourage the creation of high-quality game content.

  • Judging from the user feedback collected so far, Seele AI has received high attention and relatively positive reviews. Positive comments mainly focus on the following aspects: First of all, the concept of "generating 3D games in one sentence" is considered a very cool functional innovation, which allows ordinary people to easily realize their creativity, and is regarded as opening a new era of national creation. Secondly, the end-to-end product design has been recognized, and the complete process from text to playable games has greatly lowered the development threshold. Thirdly, the multi-modal support capability has been well received. One platform can handle multiple content forms such as images, videos, 3D, codes and web pages. Finally, the free and available model allows more users to experience the charm of AI game generation. Negative feedback mainly focuses on the following aspects: First, as an emerging product, the details and complexity of the generated 3D games may differ from professional hand-made works. Second, some users reported that they need to adjust the prompt words multiple times during use to obtain ideal results, and there is room for improvement in AI's understanding of complex instructions. Third, the product’s usage experience and stability still need to be further optimized and verified.

  • From an industry perspective, Seele AI is regarded as a benchmark product in the field of AI game generation. Technology media and AI product evaluation platforms generally believe that Seele AI represents the development direction of AI+game integration and is a pioneer product for future game content creation. Some analysts pointed out that Seele AI’s technical route is innovative. It does not simply splice existing AI capabilities, but redesigns the complete technical architecture from the perspective of game production. This "game-native" idea enables the product to better understand the entire process of game development, thereby providing more accurate generation results. Compared with traditional game development tools, the core advantage of Seele AI is to lower the threshold and improve efficiency. Traditionally, a 3D game project requires several months of development cycle, but Seele AI significantly shortens this time. For creators with non-technical backgrounds, this means a leap from "not being able to make games" to "being able to create worlds" overnight. However, some people believe that the quality of AI-generated games still lags behind traditional development. Especially for development teams pursuing high-quality commercial games, current AI tools cannot completely replace professional development work. Seele AI is more suitable for rapid prototype verification, concept demonstration and personal creation scenarios.

  • At present, there are relatively few disputes and risks about Seele AI, which mainly focus on the following aspects: First, the issue of copyright ownership of generated content, and how to define the intellectual property rights of AI-generated game assets and codes. There is currently no clear standard in the industry. Second, the stability of content quality. As an emerging technology, the quality and consistency of AI-generated content require more verification. Third, competition risks. As the AI ​​game generation track becomes more and more popular, major companies such as Google and Meta may also enter this field, and there is uncertainty in the future competitive landscape.

  • Seele AI is suitable for the following user groups: independent game creators and enthusiasts, individual developers who want to quickly transform ideas into playable games, teams that need to quickly produce game prototypes or concept demonstrations, technology enthusiasts who are interested in combining AI and games, and users with non-technical backgrounds who want to try game creation. Seele AI may not be the best choice for the following user groups: professional game development teams pursuing commercial-grade quality, users with extremely high requirements for the details and accuracy of generated content, and projects that require complex custom logic and in-depth customization. If Seele AI cannot be used, alternatives that can be considered include: Unity's AI functions, Roblox's creator tools, Inworld AI (NPC dialogue), and traditional game development engines with AI auxiliary tools.

  • As the world's first end-to-end AI 3D game generation tool, Seele AI is groundbreaking in the field of AI game creation. The product is driven by natural language to achieve end-to-end generation from text to complete games, significantly lowering the technical threshold for game development and making it possible for "everyone to create a world". With multi-modal support, professional game engine integration and creator economic incentive mechanism, Seele AI brings a new paradigm to game creation. Although as an emerging technology, the product still has room for improvement in terms of the stability of content quality and the richness of details, the AI+game integration direction it represents undoubtedly represents an important trend in the industry. With the continuous iteration of technology and the continuous improvement of the ecosystem, Seele AI is expected to become the infrastructure in the field of AI game creation.

User Reviews

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    TEmoo
    Generating 3D games in one sentence is so cool! I didn’t know how to program before, but now I can make my own game. I’m so moved that I cried.

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    SAkle_s
    I tried it, and it can indeed generate a playable 3D game. Although the details are not as good as those made by hand, it is completely sufficient as a prototyping tool.

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    CryptoTrfderPowell
    The free version is enough to play, but the Pro version has not yet been unlocked and is said to have a faster generation speed. Let’s try it for a while to see the effect.

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    NodeNet_n
    The generated NPC dialogue function is awesome, LYRA technology is really strong, and the characters in the game can chat with me normally.

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    AltSeas_on853
    Supports exporting to Unity and Unreal Engine! After generation, it can be taken to a professional engine for further optimization, and the workflow is very smooth.

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    aDAMwRIGHT
    Multimodality is indeed powerful. Images, videos, 3D, and code can all be processed on one platform without switching tools.

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    Amanda.AdamsZ
    The game balance automatic adjustment function is so practical and saves a lot of time in adjusting parameters.

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    TJohnson_Max
    The team comes from Tencent and Nvidia, and its technical strength is indeed strong. We look forward to subsequent updates.

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    DennisYoung3693
    80% revenue sharing is very conscientious, and the creator economic model is working!

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    Russell_Rivera16825
    The details of the generated 3D models still have room for improvement, and sometimes strange geometric shapes appear.

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    自在526
    The prompt words need to be adjusted multiple times to get the ideal results, and the AI's understanding of complex instructions still needs to be optimized.

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    lazybear125
    The domestic team is really doing a great job! Support domestic AI tools and hope to get better and better.

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    Mary.Cook_9995
    This is the real AI+ game! The era of creation for all is here.

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    CDavis16853
    It is much easier to use than those foreign AI game generation tools, and the localization is well done.

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    Diana_VasquezZ270
    It is very convenient to run it directly in the browser, no need to download and install, good news for lazy people.